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Sell a Home > Seller's Guide > Pricing Strategy

Pricing questions to think about
  • What is the maximum price buyers will be willing to pay?
  • Are you in a buyer's or seller's market?
  • How can you increase your property's value?
  • How does the financing process work?

Our professional agents can help you find answers to these and a number of important questions that will arise throughout the selling process.

The selling price is largely determined by current market conditions. A comparative market analysis allows you to set the optimal list price for your property based upon the latest market housing statistics for similar sales and properties in your local real estate area.

Selling Factors
Price - The main decision factor whether to buy or not
  • Neither what a property was bought for nor what your friends and neighbors say affects the price of your property
  • The basic laws of supply and demand greatly impact what a buyer is willing to pay for property and the amount financial institutions are willing to finance
  • Local current market value must be determined and is constantly changing
  • The probability of receiving an acceptable offer on your property and completing a sale diminishes significantly when your asking price is higher than the current market value
  • Competitive market analysis will help you determine an appropriate selling range in today's fast-changing market
    • Professionals will analyze current listings and sale prices of similar homes in your area
    • The agent considers properties that are:
      • Recently sold
      • Currently for sale
      • Offered for sale but did not sell
    • Your agent will then guide you to establish the best fair market price to sell your home within your desired time frame

Location - Your home's location and setting influence its value
  • A home inside a quiet subdivision sells for more than the identical home on a busy street
  • Remote areas typically sell for less than close-in areas
  • Views, streams, and trees enhance your market value

Condition - Style, age, and décor all play an integral part
  • New homes enjoy a marketing edge over re-sale homes because they are shiny and clean
  • Display your home like a model home for buyers to examine - decorated in current colors and amenities, bright, spotless

Additional factors that will determine your price range
  • Your property's strongest selling points
  • Buyer's and seller's urgency and constraints
  • Time of year
  • Available financing
  • Interest rates
  • Motivations for buying and selling
  • Property and neighborhood
  • The local competition - the asking prices of other local homes for sale in your area

Real T Team's goal is to maximize your return and make your experience as enjoyable and satisfying as possible.

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